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4else

Project type
Brand, character, web

4else.one

Stage
Launching soon
Deliverables
Brand identity, animation of Else, website, copy, imagery, strategic consulting

Introduction

fourelse ag has run courses, workshops and events since 2015 and made a platform of it. We gave it a character who shows how it feels: Else.

The vision

A website that does not list features but shows how the platform feels.

Clear, friendly, in one flow from event page to registration to ticket.

Participants register without an account, pay at once and receive their ticket; organisers see the list and the payments in real time.

The 4else home page above the fold

A character before a layout

Else leads through the page. Every pose is a task of the platform, not decoration.

Else with her purse
Else with her notepad

Else, a lilac drop with a glowing core and a purse, opens the home page in an animation, holds a pose for each building block, takes notes in the FAQ and receives visitors on the contact page.

What 4else.one does

Pictures with proof, articles that print themselves, and an Else who answers.

The model sheet

Else from six views, with purse and coin: the sheet every pose comes from.

The 4else contact page with Else as concierge

Temu Studio animated the figure, ordered the brand around her, and designed, wrote and built the website.

On the contact page Else receives visitors as concierge, with a bow tie and a reception bell.

Else from six views, with purse and coin

On the phone

The whole site, built for the phone: from the first picture to the contact form.

The payments section on the phone: no more open invoices, with TWINT, credit card, invoice, PayPal and QR check-in
The pricing page on the phone: start free, grow when you want to, with Else holding the purse
The home page on the phone: Else glowing on the dark stage above “Your event. Made to measure. Paid directly.”
The contact page on the phone: “Talk to me. In person.”, with Else ringing the reception bell
The contact form on the phone: the concerns to choose from and the first fields

A platform, in numbers.

The result

A presence that makes administration software feel friendly. Home and contact are designed and built; the further pages follow, and the site says so openly instead of showing empty templates.

  • 2015the year fourelse ag began running courses, workshops and events
  • 3building blocks, in one order: design, organise, collect
  • 4ways to pay at registration: TWINT, credit card, invoice, PayPal
  • 0accounts participants need to register
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